Talent Attraction Tools

Toledo Region Branding
The Toledo Region branding initiative launched a new logo and campaign in April 2014 with the slogan “It Matters Where You Make It.” This campaign provides tools and answers to “What’s in it for me if I located to Toledo?” The supporting website www.toledoregion.com highlights the Toledo Region and showcases the outstanding quality of life as well as the diverse career possibilities.  Our powerful, consistent messaging and the tools can be used by all community partners to promote the region. 
 
Toledo Region "Little Green Book" 
Looking to recruit someone from out of town for that hard to fill position?  Maybe you are pitching your products or services to an out of town customer who isn’t familiar with Toledo?  The Toledo Region’s little green book is the perfect piece to give them a taste of what the Toledo Region has to offer and show them why “It Matters Where You Make It.”
 
Toledo Talent Profiles
Attracting the best talent is one of the most important factors in business success, and we are hearing from our members that talent attraction is becoming a number one priority.  Talented individuals want to be with other talented people. To showcase the talent within the Toledo Region, TRCC is working with our network of stakeholders to identify and capture the stories of catalytic talent and projects that are shaping Toledo’s future. These profiles can be used as examples of our unique culture and heritage during interviews and recruiting efforts. 

Toledo Region Video 
In today’s digital world, sight and sound amplify our message.  We’ve contracted with some of the best local vendors to create an eye-catching video that tells people “It Matters Where You Make It.”  This video can be used on your website, during job fairs, via social media, at trade shows and more!

Quick Links

If you would like to use the Toledo Region logo, slogan, or video in your marketing or recruiting materials, please contact Jeff Schaaf at jeff.schaaf@toledochamber.com

Download the Ten Talent Attraction Tools for Toledo Recruiters here.