By: Jen Skeldon, Attend Events
Organizations host events for a variety of reasons. Begin by asking “WHY are we holding the event?” Your answer is a great gauge to determine if the event aligns with your organization’s mission and goals. Once, the “WHY” is established spend some time processing the following questions.
- Who is the audience of the event?
- What is the anticipated attendance (how many guests will attend)?
- What is the financial situation of the organization? Is there a planning budget, will this event raise funds, break even, or serve as generator for new supporters?
- Will there be enough time to plan and promote?
- Will the event conflict with similar events in the area?
- Who from your staff has the skills and time to plan, manage, and wrap-up the event?
- Will your guests purchase tickets? How will tickets be distributed… available electronically, at the door, or is the event free?
- Will you seek sponsors or underwriters? Are there any natural partners?
- Does this event have the potential to be repeated? Annually, semi-annual, monthly?
- Does your organization’s leadership, key constituents, and the board of directors support the idea of hosting the event?
Jen will be a featured speaker at the 2016 EPIC Toledo Board Fair next Wednesday October 5. Her session is titled "The Mission Driven Event: 5 Strategies for Event Success." RSVP today and join us at the annual Board Fair to meet Jen and connect with 40 nonprofits in our community that are actively seeking young professionals to serve on their board.
Please contact Emily Dammeyer, Communications Manager, Toledo Regional Chamber of Commerce, to submit a story for our blog.
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