2017 Addy Awards

​Toledo is Home to Creative Talent

Photo: AAF Toledo

By: Emily Dammeyer, Toledo Regional Chamber of Commerce

Sixteen of our members were recognized for more than thirty awards this year at the 2017 Toledo American Advertising Awards. This year nine member projects were awarded the coveted Gold Addy, which is recognition of the highest level of creative excellence and judged to be superior to all other entries (AAFToledo.com).  These entries will be immediately entered into the district competition for a chance to eventually receive national recognition. Congratulations to all!

Steve Hanson, president and CEO Hanson, Inc., received special recognition with the Silver Medal Award.  This award is given to a member of the local advertising community that has made generous contributions to their company, displayed exceptional creative ability, worked to advance the field of advertising, and actively contributed to the community. Congratulations Steve and thank you for all you do.

This year the following Toledo Regional Chamber of Commerce Members received Gold Addy Awards:

​Madhouse

• Online/Interactive Consumer Website Category for the Fleetwood’s Tap Room Website.
• Film, Video & Sound Audio/Video Sales Presentation Category for the Owens Corning “OC Fiberglas Corvette” 
• Cross Platform Integrated Brand Identity Campaign Category for the Toledo Museum of Art “I Approve this Message” Brand
• Elements of Advertising Animation, Special Effects or Motion Graphics Category for Toledo Walleye “Opener VFX Breakdown”
• Elements of Advertising Sound Design to Level 2 Audio/Madhouse Creative for the Toledo Walleye 2016 Opener
• Best of Show/Gold Addy for Toledo Walleye Opener

Hart

• Cross Platform Ad Club or Marketing Club Advertising for “Addy Awards 2016

Interrupt, LLC

• Sales and Marketing Direct Mail 3-D Mixed for the Oldcastle Architectural “Echelon Logo Direct Mailer”

Toledo Museum of Art

• Judge’s Choice and Gold Addy for “I Approve this Message Exhibition”

​Said Matt Rubin in his letter from the president “The high-quality work on display this year proves once again that Toledo is home to some of the country’s best and brightest advertising and marketing talent.”

Our members also received seventeen Silver Addys and eight Bronze Addys. Silver and Bronze Addys are awarded to entries that are considered outstanding and worthy of recognition. View the list of members and their projects below.

Sales & Marketing
Direct Mail
Bronze: The Toledo Museum of Art for I Approve this Message Direct Mail

Direct Mail 3-D Mixed
Gold: Interrupt for the Oldcastle Architectural Echelon Logo Direct Mailer

Out-Of-Home & Ambient Media
Out-Of-Home Installation
Silver: ProMedica for the Steam Plant Window Overlay

Event
Silver: UlrichPinciotti for Owens Corning Ignite

Poster Campaign
Silver: Madison Avenue Marketing Group for Mad Ave Collective Posters

Online/Interactive
Consumer Website
Gold: Madhouse for the Fleetwood’s Tap Room Website (Toledo Mud Hens and Walleye)
Bronze: Madhouse for The Arts Commission Website

Business-to-Business Website
Silver: Hanson for the Rudolph Libbe Group Website
Silver: Hanson for Perennials Rugs
Bronze: Interrupt for the MI Windows Website

Digital Publication
Silver: Interrupt for Echelon Modern Masonry Magazine

Film, Video & Sound
Local Television Commercial: 30 Seconds
Silver: Madhouse for Summer at TMA
Silver: Hart for BGSU “2016 Football Promo”

Local Television Commercial Campaign
Silver: Hart for BGSU “2016 Fall Sports” Video Campaign

Regional/National Television Commercial
Silver: Madhouse for “UT – Looking For Stars”
Silver: Hart for “Win for Life” Video
Bronze: Hart for Promedica “Picture This” Bariatrics TV Spot

Internet Commercial
Silver: Hart for “Launch Video”
Bronze: Madhouse for TRCC “Toledo Region”

​Audio/Video Sales Presntation
Gold: Madhouse for Owens Corning “OC Fiberglas Corvette”
Bronze: Madison Avenue Marketing Group for “Arrowwood Lodge – Flippin’ TV”

Public Service Online Film, Video & Sound
Silver: Hanson for “Sharing the Story”

Advertising Industry Self-Promotion Film / Video / Sound
Bronze: Madhouse for “2016 Madhouse Reel”

Cross Platform
Integrated Brand Identity Campaign
Gold: Madhouse for the Toledo Museum of Art “I Approve this Message” Brand

AD Club or Marketing Club Advertising
Gold: Hart for “Addy Awards 2016”

Elements of Advertising
Logo Design
Silver: Toledo Mud Hens (Hensville Creative Services) for Fleetwood’s Tap Room Logo

Photography, Digitally Enhanced
Silver: Madhouse for Toledo Walleye “Winter is Coming”

Photography Campaign
Silver: R/P Marketing Public Relations for Libbey Foodservice “Libbey Photography Series”

Animation, Special Effects or Motion Graphics
Gold: Madhouse for Toledo Walleye “Opener VFX Breakdown”

Sound Design
Gold: Level 2 Audio & Madhouse Creative for “Toledo Walleye 2016 Opener”
Bronze: Level 2 Audio & Hart for “BGSU Football 2016”

Student Addy Award
Integrated Brand Identity Campaign
Silver: BGSU ArtD 4060 Graphic Design Practicum for “Volanti · ARTSX 2016”

Judge’s Choice
Judge’s Choice & Gold Addy
Toledo Museum of Art “I Approve This Message Exhibition”

Judge’s Choice & Silver Addy
BGSU “Brick x Brick”

Best of Show & Gold Addy
Madhouse for Toledo Walleye Opener

2017 Winner’s Booklet

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​Emily Dammeyer is the Communications Manager at the Toledo Regional Chamber of Commerce. She has prior volunteer and work experience in community outreach and communication.  She has also worked in membership retention, sponsor management and fulfillment, and collegiate development. 

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Please contact Emily Dammeyer, Communications Manager, Toledo Regional Chamber of Commerce to submit a story for our blog.