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We believe in sharing your stories.

Hale Performance Coatings, Inc. Celebrates 61 Years with Toledo Regional Chamber of Commerce

3/14/2017

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DyCorp facility at 2250 Albion Street
​Hale Performance Coatings, Inc. has been in business for 88 years. The company began in 1929 under the name “Hale Chrome Service,” and has been serving the Toledo Region manufacturing economy ever since. For 61 of those 88 years, Hale Performance Coatings has been a valuable member of the Toledo Regional Chamber of Commerce. The family business is now in its third generation of ownership and has expanded their services to serve a 350 mile target base, even serving the international community in Canada. Thank you to Rick, Mike and the entire team at Hale Performance Coatings for your membership. See below for a history of the company.
​By: Rick Deye
 
Our company name, Hale Performance Coatings, Inc. was derived from a change by necessity from our original 1929 name, Hale Chrome Service. Our business has nothing to do with what most think of when they hear the word “chrome”; a shiny decorative finish (car parts).  Hale was probably one of about five industrial coaters serving the tool and die industry in the Toledo area. Over the years, the others ceased to operate due to meeting new environmental standards, maybe no transition planning, and of course, the “streamlining” of our manufacturing economy, as it was called in the 1970’s and 1980’s.
  
All manufacturing downsized in the NW Ohio region and the Hale team instead rebelled and began building to handle large capacity molds for building fiberglass composite automotive body panels. We are doing the heavy lifting for specialty machine components up to 30 tons in weight with single parts brought in by flatbed semi-trucks.
 
Many shop managers saw the roads leading south taking opportunities with them.  In keeping our business plan to the simplest form, our logic was; The Highways Look to Us like They Run Both Directions.  Why can’t they bring work into the NW Ohio, preferably the Toledo Market?
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Long and short of it, when our customers would talk, we listened. In a relatively short time and growing from an approximant 10 to 12 employees, became a need for other coating finishes. The 1980’s and 1990’s saw adjoining land purchases and building development.  Now the original business of serving Toledo expanded to a 350 mile target base, including Canada where many mold makers had facilities in the Windsor area and beyond. 
 
Location, location, location, Toledo…the American Midwest's Best Kept Secret.  Again listening to customers opened the door to Nickel coated tooling and before we knew it we were and still are the finishers that have done the largest molds and specialty tooling worldwide!  
​Our recent markets are hi-tech Micro-Cleaning serving medical, robotic equipment and the food industry.  Electro-Polishing of stainless steels used in the same markets as previously mentioned along with aerospace. Black oxide mostly in the specialty industries, Laser Etching for tooling identifying for all industries. A growing machining center set to serve our customers applications when tied into our finishing lines.
 
Now you can see why somewhere in the first decade of the new millennial it became necessary to scrub the Hale Chrome Service and along with our new managing ‘third generation’, change our name to match our new business diversity. Hale Performance Coatings, where we work towards a goal to make The Hale Group a One-Stop Finishing and Coating Business.
 
Wait a second, we are just beginning after 88 years young! Generation Three took on another building to our north, remodeled, upgraded everything in the facility, traveled east to Connecticut and purchased a 1.3 million dollar production Thermal Coating system with robots, software, and turn tables for indexing. It is now not inconceivable to service sources anywhere in the world.  To our knowledge we are the only job work / production small business with this capacity.  Our Thermal Coating has been operating for job work since 2015 and growing monthly. 
 
Yes, we can go on but we would rather give tours of our operations and all our processing operations.  We would like to show you how a business can grow, adjust to markets changing, meet all the regulations, support 85 employees, and most of all, bring work and jobs to Toledo with competitive wages, from entry level to highly skilled needs.
 
We have been a family business since Gordon Deye purchased the business from Phillip Hale, building our third generation. We are also watching and working with multiple generations of our family of employees. You know, you see that when you operate under the same roof for 88 years. We are a proud family business, supporting our employees and families of NW Ohio and the SE Michigan area. 
Check out Hale Performance Coatings, Inc. on the web!
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