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We believe in sharing your stories.

New Member Spotlight: Willy's Salsa

1/23/2018

3 Comments

 
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​Owners: Founder Dennis Dickey & private investors from the Toledo area

Website

​In 2006 Dennis Dickey moved his salsa production out of his kitchen and into the Northwest Ohio Cooperative Kitchen (NOCK) in Bowling Green, Ohio. There he received the help and expertise from experienced food industry individuals to take his company to the next level. Eventually, he grew too large to continue operations at NOCK and started looking for investors so he could start his own manufacturing plant. In 2015, Dennis found the perfect spot in Swanton, Ohio that had not only the space he needed, but the refrigeration capabilities that keeps Willy’s Fresh Salsa so fresh. Willy’s Fresh Salsa is located at the Toledo Express Airport! 

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Dickey grew up in west Toledo. After living in Las Vegas for 30 years, he moved back to be closer to family. Soon after moving back to his childhood home, he quit his job and focused on making his highly addictive salsas.  

Willy’s Fresh Salsa manufactures smooth cantina style salsa in Swanton, Ohio. Their seven signature flavors, Mild, Medium, Hot, Black Bean ‘N Corn, Just Peachy, Sweet ‘N Spicy, and Sweet ‘N Mild, are manufactured in small batches to ensure quality in every cup! As you take your first bite, your taste buds will thank you as they dive into loads of cilantro and bursts of onion and garlic. Keepin’ it simple is their motto! Caution: Highly Addictive!  

When Willy’s first moved to Swanton, there were five people making salsa, running the offices, ensuring food safety, and getting purchase orders out the door on time. Now, Willy’s employs almost 30 people ranging from food manufacturing professionals to food safety experts to supply chain managers.  

Willy’s Fresh Salsa is dedicated to producing safe, delicious, and fresh salsa while maintaining world class quality and service. With year over year growth of over 50%, Willy’s Fresh Salsa is starting to pop up all over the United States. They are currently in about 30 states and almost 4,000 stores!  

"In many ways, we’re a family operation. Most everyone here has worked together for years or is related to another employee. Working at Willy’s Fresh Salsa is like working with some of your greatest friends every day!" - Sara Campbell, Sales Director



Please email emily.dammeyer@toledochamber.com to submit a story for our blog.
3 Comments
Ken Finley
1/24/2018 08:24:02 am

Willy's Salsa is a must-have at our cookouts. Welcome aboard!

Reply
Michelle Donnelly link
1/24/2018 09:46:55 am

Love Willy's Salsa, it's a family staple! Welcome!!

Reply
Kerri Marais
5/4/2018 10:34:08 pm

I love Willy’s salsa. My local grocery store use to carry the sweet and mild and now they don’t. I live in New Hampshire and was wondering if anyone could tell me where I could find anymore. Thank you very much Kerri M.

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