By: Mike Smith, Key-Ads
It has been said that the definition of insanity is doing the same thing over and over and expecting a different result. I think it is normal for most business, big or small, to return to what they have done for years. It just seems to be easier that way. We are already familiar with it. We know the process. We can predict the results. The list goes on and on. Many times we have a difficult time admitting that the results are not what we had hoped for or even what they once were.
Such is the case with our hiring practices. We post our open positions in the local newspapers and their websites. Radio Ads. TV Spots. We put a flyer in the window of our business and if we are lucky enough to have a sign out front we put it on the sign. Many times we even post the open positions on our websites hoping that individuals will come searching and find them. And for some larger companies, they may employ the services of a head hunter or online search service.
Let’s be honest, a lot has changed over the years. Fewer newspapers are being read. People have chosen to listen to their own play lists. Commercials on TV are skipped. Not everyone stops by and visits your business to see the flyer on your window. There is one area of advertising that you, the advertiser still remains 100% in control.
Outdoor Advertising. Out of Home Advertising. Billboards. Call them what you will. They have been around forever and the industry continues to grow. Billboards are out there and visible every time you drive down the road. You can’t turn them off. You can’t skip them. Studies show that people spend 70% of their time away from home. This means there is a lot of opportunity for them to see your message.
Perhaps it is time stop the insanity and consider a hiring campaign using billboards that target your specific market and have a greater success rate of driving people to you.
Let’s be honest, a lot has changed over the years. Fewer newspapers are being read. People have chosen to listen to their own play lists. Commercials on TV are skipped. Not everyone stops by and visits your business to see the flyer on your window. There is one area of advertising that you, the advertiser still remains 100% in control.
Outdoor Advertising. Out of Home Advertising. Billboards. Call them what you will. They have been around forever and the industry continues to grow. Billboards are out there and visible every time you drive down the road. You can’t turn them off. You can’t skip them. Studies show that people spend 70% of their time away from home. This means there is a lot of opportunity for them to see your message.
Perhaps it is time stop the insanity and consider a hiring campaign using billboards that target your specific market and have a greater success rate of driving people to you.
 | Mike Smith is a Market Manager for Key Ads Outdoor Advertising. Key Ads is a Dayton based, family-owned and operated outdoor advertising company that has been partnering with local businesses to help build their brands and increase revenue since 1955. Key Ads is dedicated to excellence in our industry, the clients we serve and the communities in which we operate. |
Please contact Emily Dammeyer, Communications Manager, Toledo Regional Chamber of Commerce with questions, comments or suggestions about our blog.
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