Callie Dudek - Public Relations Coordinator | ProMedica
Emily Dammeyer - Communications Manager | Toledo Regional Chamber of Commerce
The Steam Plant, as the building at 100 Madison Avenue is affectionately called, is just one piece of ProMedica’s downtown campus. The campus also includes The Junction, the triangular shaped building between Summit and Water Streets, previously home to Key Bank, and will eventually include Edison Plaza. In creating this campus, ProMedica will be connecting their team from across the region that was previously split between more than two dozen locations.
The community was very involved in the design and planning of the park specifically. Promenade Park used to be home to “Party in the Park,” an enormous event in downtown Toledo in the 80’s and 90’s. The park is a nostalgic place for many and the team at ProMedica wanted to make sure that the community felt welcomed in the new park. They developed a stakeholder team including representatives from other firms including HCR ManorCare, Owens Corning, Toledo Design Center, Arts Commission and Toledo Museum of Art. They even invited Becky Powell to the table, who is the daughter of Betty Mauk, a local resident that influenced the early visions of the park in the 80’s. Their goal from the beginning was to make the park a community effort and collaboration of great ideas, while paying tribute to the history of the area. The team focused intently on use and schedules for the space, and brainstormed how to best design a space that could be a versatile entertainment venue. Already this year the park has played host to national music act Maddie and Tae, local stars Crystal Bowersox and Calysta Bevier, and the inaugural Momentum Festival which attracted 17,000 attendees in one weekend.
Scattered throughout Promenade Park are visual and interactive installations from local artists. One piece, called Echo, was designed by Toledo Natives Kristine Rumman and Dane Turpening. The artists repurposed the original smokestacks from the Steam Plant and created steel rings that you can walk through in the park. Even the stairwell of The Depot is a focal point for the campus, transformed by Erwin Redl into a beacon of light called Tower of Light, made up of glass panels and LED lights that are visible from across the river. Also on the wall of the parking garage is a 30’ x 60’ television screen with audio experience installed by Great Lakes Sound. The screen is used to showcase videos about the new headquarters project, historical tributes, concerts at the park and more. Indoors, the work of local firm Graphite Design + Build pays tribute to key figures in the region’s history. Their artwork is featured in each of the Steam Plant’s elevator lobbies.
The expertise of many area firms helped to make the project feasible. Jobs Ohio came through with a revitalization grant and the Toledo-Lucas County Port Authority served as a partner in obtaining tax credits that offset some of the burden of reinvigorating a historic space. Each of the bricks in the structure are from the original building, a feat that is not accomplished without the collaboration of many. Whitney cited financial input from LISC, the city of Toledo and the Regional Growth Partnership and real estate contributions from Reichle Klein, Marshall Melhorn and Midland Title. She is especially proud of the number of minority and women owned enterprises (MBEs and WBEs) that worked on the projects. The team exceeded their minimum goal of 15% contribution from MBEs and WBEs on all three projects.
“We’re really proud of the hard work the community put in to making ProMedica’s new headquarters what it is today. We couldn’t have done it without the collaboration of so many fantastic partners. This truly is a project built by the community, for the community.” - Robin Whitney